

Released on May 22, 2007, " The People" featuring a chorus by Dwele is the first single on Finding Forever, and produced by Kanye West. The track is remade for Finding Forever under the alias "Southside". It does come out"Ĭommon and Kanye West debuted "Southside Super Bowl" on VH1's Super Bowl Pre Bash. But then you do get to the essence of what you are here for. 'Cause I wanted to take on new subject matters and different things so I could grow and keep it interesting for me. I think that's where that stems from, me not really going hard on the rhymes. I spit so much on the first albums – and not to say I was the ultimate spitter, but I did it so much that I was looking for new things to do as a writer. "I've been doing albums so long, so I look for new challenges. "Sometimes you forget to just rap," Common explained when going back over a few of his past missteps. "It's gonna be like College Dropout and Be and Illmatic all combined together". It has also been said that Kanye West attempted to bring back a really soulful feel to the album. Music Production Ĭommon said that on some tracks, Kanye tried to chop the samples in a similar way to Dilla as a way of honoring him. I definitely felt freer." Kanye West described the recording sessions as "a real easy environment". At a certain point, as an artist, you go through things like, 'Man, I gotta make something better than what I did before.' I didn't feel like that this time, like I got to make this better than Be.
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Common explained that "if you working on a movie or something. Most of the album was recorded while he was filming his roles in American Gangster and Smokin' Aces. And it's also saying: I been doing this for a nice period of time, so I'm trying to find the place where I can keep existing in the game and make music I love." Recording Ĭommon began working on the album in early 2006, recording it throughout the United States, New Zealand, Australia, Hawaii, and Spain with Kanye West.

And I’m continuing on the quest to make forever music." Ĭommon also says: "And now with the death of J Dilla and other things, you start thinking about forever lasting for real through music Jay Dee will last forever through his music and hopefully generations down the line will know about Common through his music.

And I look at music like Bob Marley's or Marvin Gaye's or Stevie Wonder's or A Tribe Called Quest's, that's forever music. Music can be forever if you make it from the heart, if you make it from the soul and it’s good. The record’s incredible atmosphere and mood will be definitely enjoyed not only by Common’s old fans, but also by all the lovers of high quality and sincere music.Common explains that " Finding Forever really means to find a place in music where you can exist forever. Two years later the performer’s discography was enlarged by a wonderful compilation album Go! - Common Classics (2010), which included the artist’s best works: The Light, I Want You, Testify and many others.

In 2008 Common consolidated his leading position the rap industry by the powerful album Universal Mind Control. This was quickly followed by the announcement of A Tribe Called Quest performer, Q-Tip, about him and Common planning to start the new project The Standard. In a year, Common released Finding Forever, produced by West again, and despite everything managed to rank first in the pop Billboard charts. With 800,000 copies sold out, Be brought Common two Grammy nominations in 2006. Actually, Be was too proficient an album to need West’s name as promotion and rightfully topped the hip-hop Billboard charts staying second in the pop-charts. A year before that, West released a sensational album of his own called The College Dropout, and his name alone among this album makers was enough to grant Be a large portion of attention. Be was almost entirely produced by Kanye West. The subsequent album by Common released in 2005 again met all the expectations of his fans.
